10 Best AI Tools for Sales

As competition in the market grows fiercer, businesses are always on the lookout for innovative strategies to get an edge.

This is where AI-driven sales tools come into play. These tools can analyze vast amounts of data, provide predictive insights, and automate routine tasks, allowing sales teams to focus on building relationships and closing deals.

Here are ten AI tools that are shaping the future of sales.

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1. InsideSales.com’s Playbooks

Visit InsideSales.com’s Playbooks
What it does: Playbooks uses AI to prioritize leads and provide predictive insights, ensuring sales reps focus on prospects with the highest potential.

Pros and Cons:

Predictive lead scoringHigher learning curve
Sales cadence automationExpensive for small businesses

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2. Conversica

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What it does: An AI-powered sales assistant that engages leads through personalized email or SMS, nurturing them until theyโ€™re ready to convert.

Pros and Cons:

24/7 lead engagementLimited to email and SMS
Frees up time for sales repsMonthly pricing might be steep for some

3. Einstein by Salesforce

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What it does: Einstein provides AI-driven analytics, forecasting, and lead scoring within the Salesforce ecosystem.

Pros and Cons:

Seamless Salesforce integrationRequires Salesforce subscription
Predictive insightsInitial setup can be complex

4. Drift

Navigate to Drift
What it does: Drift offers an AI chatbot for websites that engages visitors in real-time, qualifying leads and scheduling meetings for sales teams.

Pros and Cons:

Real-time visitor engagementMore effective for web-focused businesses
Easy setup and integrationAdvanced features may require premium plans

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5. Gong.io

Discover Gong.io
What it does: Uses AI to analyze sales calls and meetings, providing insights to improve sales strategies and techniques.

Pros and Cons:

Rich analytics on sales conversationsPricing can be prohibitive for startups
Offers coaching recommendationsData is as good as the quality of calls

6. HubSpot’s Sales Hub

Start with HubSpot’s Sales Hub
What it does: This AI-enhanced platform automates sales processes, offers predictive lead scoring, and provides email tracking.

Pros and Cons:

Integrates with HubSpot CRMOptimal features require HubSpot ecosystem
User-friendly interfaceAdvanced AI capabilities are on premium plans

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7. Node.io

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What it does: Node.io offers AI-driven market intelligence, identifying new opportunities and providing actionable insights.

Pros and Cons:

Provides detailed market insightsCould be overwhelming for beginners
Identifies high-value prospectsRelatively new to the market

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8. Cogito

See Cogito
What it does: Cogito enhances emotional intelligence during sales calls by analyzing voices in real-time and providing instant feedback.

Pros and Cons:

Real-time feedback for repsSolely focused on voice interactions
Boosts call engagement and empathyMight take time for reps to adapt

9. Outreach.io

Explore Outreach.io
What it does: It automates sales engagements, provides a sequence of touchpoints, and offers AI-driven insights to optimize the sales process.

Pros and Cons:

Sales sequence automationRequires integration with other tools for best results
Customizable AI triggersHigher learning curve

10. Chorus.ai

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What it does: Chorus records and analyzes sales calls, extracting key moments and insights to improve sales strategies.

Pros and Cons:

Automated call transcriptionsLimited to call analytics
Insights driven by actual conversationsMight require a culture shift for some teams


The range of AI tools for sales is vast, addressing different aspects of the sales journey:

  • Best for Lead Nurturing: Conversica stands out for automating lead nurture through personalized engagements.
  • Best for Large Enterprises: Einstein by Salesforce and Gong.io are tailored for organizations requiring deep integrations and rich insights.
  • Best for Real-Time Insights: Drift and Cogito shine in providing instant feedback and engagements.


Before jumping into an AI tool, it’s essential to clearly identify your sales process’s pain points.

Start with trials to see which tool aligns best with your team’s needs. And remember, while AI can provide insights and automation, the human touch, understanding, and relationship-building are irreplaceable in sales.

Regular training combined with AI insights can elevate your sales game.

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Mani Karthik

About the Author

Mani Karthik

Startup Mentor, Tech Blogger & Entrepreneur.

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