Best AI Tools for Marketing

Are you a seasoned marketer or SEO whiz who’s tried every marketing tool under the sun? Well, let’s try to make your life a little easier, shall we?

AI has already begun its invasion into the marketing world, and it’s time to embrace the revolution. The tools we’re about to explore are not just smart—they’re AI smart.

They’re like having your very own marketing assistant, except they don’t need lunch breaks.

So, brace yourself as we reveal the top AI tools for marketing that will give your marketing efforts that much-needed adrenaline shot.

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1. Albert AI

What It Does

Albert is an AI marketing tool that learns from your campaigns and autonomously optimizes them, taking the trial and error out of the equation.

Autonomously optimizes campaignsA bit pricey
Learns from past campaignsHas a steep learning curve
Can execute across channelsCan be overwhelming for beginners

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2. Persado

What It Does

Persado uses AI to generate marketing language that resonates best with your target audience.

Can significantly boost conversionsLimited to text-based content
Offers emotion analysisCan’t handle visual content
Can help refine marketing languageNot suitable for all types of businesses

3. Phrasee

What It Does

Phrasee uses AI to write email subject lines that are optimized for higher open rates.

Can increase email open ratesOnly works with text content
Automates A/B testingNot versatile outside of email marketing
Uses natural language generationLimited customization options

4. Crayon

What It Does

Crayon uses AI to track and analyze your competitor’s every move across multiple digital platforms.

Detailed competitive analysisCan be expensive for small businesses
Broad digital footprint coverageRequires some setup and training
Can help guide marketing strategyAnalysis can be overwhelming without clear goals

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5. Acquisio

What It Does

Acquisio provides AI-powered audience targeting and bidding for ads, making sure your marketing budget is put to good use.

Efficient use of marketing budgetCan be complex for beginners
Streamlines ad targeting and biddingRequires consistent monitoring
Can help boost ad performancePricing may not be suitable for all budgets

Our Take

After evaluating the first five tools, we find each offers unique benefits and certain drawbacks. Albert AI excels in multi-channel optimization, while Persado and Phrasee shine in language-related tasks.

However, their focus on text might limit their usefulness in a marketing landscape that’s increasingly visual.

Crayon and Acquisio offer unique perspectives on competitive analysis and ad performance respectively, but their pricing and complexity could be prohibitive for smaller teams.

The ultimate choice will depend on your specific needs and budget.

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6. MarketMuse

What It Does

MarketMuse is an AI-driven platform that accelerates content planning, creation, and optimization to help you create content that outperforms the competition.

Accelerates content planning and optimizationRequires an understanding of content strategy
Can help outperform competitorsPrice can be high for small businesses
Offers content briefs and optimization reportsCould be overwhelming for beginners

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7. Conversica

What It Does

Conversica leverages AI to engage and nurture leads through natural, two-way email conversations, helping to improve lead conversion rates.

Enhances lead engagement and nurturingCan be pricey for small businesses
Can improve lead conversion ratesImplementation requires time
Provides 24/7 automated customer communicationNeeds a consistent influx of leads to be effective

8. Optimizely

What It Does

Optimizely leverages AI to run experiments on your website, helping to improve user experience and increase conversions.

Helps improve user experienceRequires website traffic to be effective
Can increase conversion ratesMight require technical knowledge for setup
Enables A/B testing and multivariate testingCan be expensive for startups

9. Pattern89

What It Does

Pattern89 is an AI tool that analyzes your ad data to provide actionable insights and predictions to improve your ad performance.

Provides actionable ad insightsA bit expensive for small businesses
Predicts ad performanceNeeds significant ad data for accurate predictions
Can help optimize ad creativeCould be overwhelming for non-tech-savvy users

10. OneSpot

What It Does

OneSpot uses AI to personalize content for each user, enhancing user experience and engagement.

Enhances user experience through personalizationCan be pricey for small businesses
Can improve user engagementRequires quality content to be effective
Provides behavioral and performance insightsNeeds a consistent influx of traffic for maximum effectiveness

Our Take

In the second batch, MarketMuse and OneSpot stand out for content creators with their robust optimization and personalization features.

However, they could be overwhelming and pricey for smaller teams. Conversica, Optimizely, and Pattern89 each offer unique ways to enhance engagement and conversions, but again, they require significant data, traffic, or lead influx to work effectively.

It’s always a balancing act between the tool’s features and your available resources.

11. Klint

What It Does

Klint uses AI to analyze your marketing data and provides insights to help you make data-driven decisions.

Helps you make data-driven decisionsCan be pricey for small businesses
Offers a simple, easy-to-use dashboardMight require a learning curve for non-data-savvy users
Can integrate with other marketing toolsNeeds a good amount of data for meaningful insights

12. Crayon

What It Does

Crayon uses AI to track and analyze competitor’s digital footprint, providing you with insights to stay ahead of the competition.

Helps you keep an eye on the competitionMight not be useful for niche businesses
Provides actionable competitor insightsRequires consistent monitoring
Can integrate with other marketing toolsCan be expensive for small businesses

13. Zoho CRM Plus

What It Does

Zoho CRM Plus uses AI to provide an integrated customer experience suite for every stage of the customer journey.

Offers integrated customer experience suiteCan be pricey for small businesses
Provides useful customer journey insightsMight be complex for new users
Can integrate with other Zoho toolsRequires a good understanding of CRM systems


What It Does uses AI to analyze sales calls and meetings, helping you improve your sales team’s performance.

Helps improve sales team performanceMight be expensive for small businesses
Provides actionable insights on calls and meetingsRequires consistent use for maximum benefit
Can integrate with other sales toolsMay be complex for non-tech-savvy users

15. Clearscope

What It Does

Clearscope uses AI to help you optimize your content for SEO, increasing your organic search visibility.

Helps optimize content for SEOCan be pricey for small businesses
Can increase organic search visibilityRequires a good understanding of SEO
Provides content grading and recommendationsMight be overwhelming for SEO beginners

Our Take

In this third batch, we see a focus on data-driven decisions and competitor analysis. Tools like Klint and Crayon are excellent for businesses that thrive on data and competition.

However, they require consistent usage and a good amount of data for the best results. Zoho CRM Plus is a comprehensive suite for managing customer experiences, but it might be complex for new users. and Clearscope focus on improving sales and SEO respectively, but their effectiveness depends on your team’s commitment to using the tools consistently and efficiently.

16. NetBase

What It Does

NetBase applies AI and natural language processing to social media analytics, helping you understand consumer sentiment and trends.

Comprehensive social media analyticsMay be expensive for small businesses
Understands consumer sentimentCan be overwhelming with data
Tracks emerging trendsRequires a strategic approach to data interpretation

17. Blueshift

What It Does

Blueshift leverages AI to create personalized marketing campaigns across multiple channels based on customer behavior data.

Enables personalized marketing campaignsRequires significant initial setup
Integrates with multiple channelsCan be complex for beginners
Uses real-time behavior dataMight be pricey for small businesses

18. Oribi

What It Does

Oribi is an AI-powered marketing analytics tool that simplifies data into actionable insights without needing a data analyst.

Simplifies complex data into insightsRequires an investment of time and resources
No need for a data analystLimited customizability
Integrates with various marketing toolsNot as detailed as some other tools

19. BrightEdge

What It Does

BrightEdge is an AI-driven SEO and content performance marketing platform that helps businesses rank higher in search engine results.

Helps improve SEO and content performanceMight be pricey for small businesses
Provides actionable recommendationsRequires a solid understanding of SEO
Tracks keyword ranking and competitorsMay be overwhelming for SEO beginners

20. MarketMuse

What It Does

MarketMuse is an AI-driven content strategy and SEO tool that helps you create content that outperforms the competition.

Helps improve content strategy and SEOCan be expensive for small businesses
Provides in-depth content recommendationsRequires time to understand and apply
Predicts content successNo guarantee of content success

Our Take

This final batch of tools emphasizes personalization and SEO.

NetBase and Oribi stand out for their analytics prowess, but they can overwhelm users with data. Blueshift allows for a high degree of personalization, but it requires a significant initial setup.

BrightEdge and MarketMuse focus on boosting SEO and content performance, but they require a solid understanding of SEO and a commitment to content strategy.

21. Pathmatics

What It Does

Pathmatics provides digital marketing intelligence and analytics using AI. The tool can track ad strategies and expenditure of competitors, and it provides in-depth insights about their digital marketing approach.

Provides competitive ad intelligenceSteeper learning curve for beginners
Comprehensive analytics dashboardCan be expensive for smaller businesses
Tracks advertising expenditureMay not cover all ad platforms

22. Persado

What It Does

Persado leverages AI to craft the most engaging marketing language for your audience. It uses data-driven insights to optimize the emotional resonance of your content, making your marketing campaigns more effective.

Optimizes marketing languageMay not fit every brand’s tone of voice
Data-driven insightsMore suited for larger campaigns
A/B testing capabilitiesCan be costly for small businesses

23. Atomic Reach

What It Does

Atomic Reach uses AI to deliver content intelligence and analytics. It can help optimize content performance by identifying the best topics, formats, and channels for your audience.

Content optimization capabilitiesNot the most intuitive interface
Identifies best content strategiesCan be pricey for smaller businesses
Provides actionable insightsRequires time to understand and interpret

24. Node

What It Does

Node is an AI platform that identifies new market opportunities for your business. It uses predictive analytics to target the right customers and maximize marketing impact.

Identifies new market opportunitiesRelatively new in the market
Uses predictive analyticsMight not be suitable for all business types
Maximizes marketing impactCan be expensive for smaller businesses

25. Drift

What It Does

Drift is an AI-powered conversational marketing platform. It engages your site visitors in real-time conversations, qualifies leads, and even books meetings, saving your sales team’s time.

Engages visitors in real-timeCan be costly for smaller businesses
Automatically qualifies leadsChatbot responses may not always be perfect
Saves time for sales teamsRequires integration and setup


To wrap it all up:

  • Best free tool: HubSpot Marketing
  • Best paid tool: Crayon
  • Best tool for startups: Google Analytics AI
  • Best tool for Enterprise: Salesforce Einstein
  • Most expensive tool: Salesforce Einstein
  • Cheapest tool: Google Analytics AI

The key to successfully navigating the marketing universe with these AI tools is understanding your needs, capabilities, and resources.

Start small, perhaps with the free or cheaper options, and as your business grows, consider investing in more powerful, robust tools.

Remember, it’s not about having the most tools in your arsenal but about maximizing the ones that can really drive your business forward.

Now, go forth and conquer the marketing world with these AI tools at your disposal. Happy marketing!

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Mani Karthik

About the Author

Mani Karthik

Startup Mentor, Tech Blogger & Entrepreneur.

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